Deal Room

Designing a guided investment workflow - so founders and investors move from intent to commitment inside one structured path, not across scattered tools.

Deal Room B2B SaaS Fintech

Role

Product Designer II
Systematic · Remote

Timeline

2023 - 2024

Focus

Entry-point redesign Guided gates NDA flow Progress visibility

Adoption

+32%

deal creation

Friction

−27%

discovery to action

Entry

Profile

where intent already lives

Gates

3

setup · NDA · commit

Deal Room engagement dashboard for structured deal execution

Overview

A company’s real profile on Systematic can’t be edited.

So when a company or one of its investors wants to raise more money, they create a separate deal profile instead - built to hold fresh numbers and documents, and share it with new investors without touching the real profile underneath.

Problem

Raising money means earning trust, and the old process worked against that.

  • Everything lived in a different space: documents on Drive, NDAs on paper, real conversations on calls - so nothing about the process actually felt trustworthy.
  • Nobody could see who’d viewed a deal, signed anything, or shown real interest, so founders kept repeating themselves on every call.
Fragmented deal workflow across inbox, profiles, data room, and dead ends

Solution

We gave the deal its own space to hold the whole process, instead of scattering it further.

Profile-anchored creation

Deal creation stays tied to the company profile, so nothing gets lost switching screens.

In-product NDAs

NDAs are signed inside the product itself, not handed off elsewhere.

Live status dashboard

A dashboard shows real-time status per investor, so there’s no more manual chasing.

Output

  • Create Deal action, right on the company profile
  • Deal profile page with document upload
  • In-app NDA signing (default, custom, or reusable template)
  • Share and access control - grant or revoke anytime
  • Engagement dashboard, per-person status
  • Invite flow for the investor being brought in
Company profile with Create Deal Room action
Deal profile with NDA requirement toggle
Sign NDA to grant access
Engagement dashboard with per-person status

Outcome

Once deal-making moved into one place, the numbers followed.

+32%

Deal creation, after moving it onto the company profile

−27%

Friction, from finding a deal to acting on it

Fewer

Stuck deals, far less manual follow-up

Let's build smarter products together.